THERE WILL BE BLOOD Detail Shots

Tomorrow we will conclude our week-long tribute to Paul Thomas Anderson with a set of posters for his 2007 film ‘THERE WILL BE BLOOD.’ Artist Aaron Horkey curated this entire series, assigning out films to artists he felt would be a perfect match. He saved his favorite film for himself. Aaron had this to say about TWBB:

“A few years ago, when a potential PTA director’s series was first mentioned, I immediately had my hand up for this one. Everything about TWBB is precisely my cup of tea – the time period, the sweeping desolation of the landscape, the soundtrack, Daniel Day-Lewis, etc. I didn’t immediately come to the idea of an over-sized stock certificate but the more thought that went into it the more perfect it seemed as a visual embodiment of the film. I’ve also wanted to go all-in on something resembling a 19th century engraved note for quite some time so this seemed like as good an excuse as any. All told I spent over 100 hours on the illustration – it’s still only about half as involved as I think it should be but after 6 weeks I felt like it needed to be put to bed. The aging of the paper is something I’m pretty proud of here – there are 3 layers of very subtle tone built up from the paper color to approximate a century old piece of acidic, weathered stock.

This was my first large scale curatorial project – it was much more work than I had anticipated but the end result is something I’m incredibly proud of. It’s been great to see the series come to life and I’d like to thank Mondo for the opportunity, especially Mitch Putnam for helping me with logistics and general organization. Also, thanks to Paul Thomas Anderson for being open to the project and of course all the artists involved – everyone came through brilliantly and certainly salvaged the project before I had a chance to run it into the ground.”

Due to the demand for this print, we are only allowing customers to buy a regular OR a variant. Not Both.

If you have any comments or questions please e-mail us at store@mondotees.com, and please remember to save your combined shipping requests until after the sale tomorrow. Thanks!

There Will Be Blood
by Aaron Horkey
18.25″ x 39″

Edition of 435

TWBB-blog1 TWBB-blog2 TWBB-blog3 TWBB-blog4 TWBB-blog5 TWBB-blog6 TWBB-blog7 TWBB-blog8 TWBB-blog9 TWBB-blog10 TWBB-blog11

There Will Be Blood – Variant
by Aaron Horkey
18.25″ x 39″

Edition of 200

TWBB-var-blog1 TWBB-var-blog2 TWBB-var-blog3 TWBB-var-blog4 TWBB-var-blog5 TWBB-var-blog6 TWBB-var-blog7 TWBB-var-blog8 TWBB-var-blog9 TWBB-var-blog10

 

Photo credit: Billy Garrett

These posters will be on sale tomorrow, May 17th, at a random time at www.mondotees.com 
Please follow us on Twitter for the on sale announcement.

6 thoughts on “THERE WILL BE BLOOD Detail Shots

    1. Eric Post author

      When you contact us with a request for combined shipping, we will gladly combine your orders for shipment and then refund your shipping charges accordingly upon shipment of your order. You will not need to pay multiple shipping fees if you request your orders to be combined. Thanks!

      Eric

      Reply
  1. han

    You must get this all the time, Mondo, and a big part of it probably comes from that heavy, dejected feeling a potential customer has after failing to score a release like this. But I didn’t go for this one. I did, however, watch how fast it sold out, and am now monitoring the depressed masses who lost out and their reactions. And something is becoming very, very clear to me.

    You’re hurting movie fans.

    Let me elaborate. I bought posters from you for years. Up until the summer of 2011, I supported you, told people about you, but as your popularity grew, your business, more or less, stayed the same. Your release schedule skyrocketed, with more posters coming out year after year. Yet your predetermined edition sizes stayed the same, and they are hurting your most avid supporters.

    If you were to poll the thousands of people who lost out on today’s There Will Be Blood release, asking them what their criteria is when considering whether or not to purchase a release, they would be as follows, in order: 1) if it’s a movie they love, 2) if it’s art that they love, 3) if they can afford it, 4) if it’s collectible.

    I would venture to say most of your customers couldn’t care less that this print had a limited edition of X, and most would say they would have rather been able to get the poster than have it be “rare and collectible”. Instead, what you have now are 400 happy people, and thousands of totally bummed, defeated cinema lovers.

    You are supporting a thriving flippers market, I’ll give you that, so if that’s your endgame, good work. But why not leave the edition size open, run the sale for 24, or hell, 12 hours, and let the people who love the film and love the art pay up and get what they want? You could still do limited variant runs, limited signed runs, etc. etc. But really, we just want the art for the movies we love. Why shut us out? Why prevent yourself from doing that business? It begs the question: are you more interested in the being the boutique-y, collectible poster guys, or the guys who bring awesome art to the thousands of movie lovers who truly want and appreciate it? I just don’t understand. If you’re going for the former, well, that’s kind of crummy, but I guess I “get it”. If it’s the latter, and you argue you can’t logistically sell and ship thousands of posters for each release due to staffing issues or something similar, I’m sure hiring a couple more hands to roll and ship posters would be more than covered by the surge of additional business you would end up doing.

    The thing is, you have awesome releases. They’re beautiful. They cater to the movies movie-lovers love. But you only make a minute fraction of them happy. And that’s totally depressing. And you would argue, some got this one, some will get the next one. It’s the circle of release life. But the reality is, the dudes with T3 internet connections (is that still a thing?) who scored this release, the Magnolia release, and all the releases before them, will score before the blue collar cinema buff with the shitty DSL internet connection every. Dang. Time. For this release, and all future releases.

    I didn’t try for this release. I haven’t tried for a release in a few years now. My internet sucks, and the feeling, as a cinema lover, as an art lover, after NOT scoring one of these posters, while not life-ending, is more than enough to ruin an otherwise perfectly awesome day.

    And life’s too damn short.

    Reply
  2. Adam

    Han,
    I am in total agreement with you, I am a lover of movies and of art, and I didn’t go for this as well. I don’t have a T1 line, I have a full time job and don’t get tweets when I am working, so I have just given up on trying to get either movies I love or art from artists I like. I would love to hear any kind of response for you very elegantly put comment to the masses and to Mondo.

    Reply
    1. JFS

      Adam, even if you had those things (I do) you don’t stand a chance. I’m a fan of the movie and a bigger fan of Horkey. I’ve got a few pieces of his work as far back as 2005.

      I work online, had my twitter accepting notifications from Mondo, logged in to the store, paypal ready and finger on the button. I even had a plugin checking the Mondo poster page for updates. BOOM. Page updated, twitter notification out. I should have been able to hit the TWBB poster page add to cart and check out under 20 seconds easily.

      NO LUCK. Got to the poster page, picked the standard release and the page just hung, hung, hung until you get the ever so sweet “SOLD OUT” text replacing the Add to cart button. THAT BLOWS. I was ready, I was diligent, what happened?

      Mondo is running a wordpress based site and after 5 minutes of Google’n I found out that “flippers” troll the site for non-public updates and set up a macro to get to the un-announced product page and checkout before I could even get in. The system hasn’t changed for what sounds like years and they are award of this.

      It would be an easy problem to fix, create out of sequence product pages, random URLs or better yet, set up a lottery so you get a variety of able purchasers and keep the playing field LEVEL. I could set up a computer and pull this off, but do I really want to waste that much time on a poster? I was mad for 30 minutes and then went on with my day. Now I could care less. I’m not going to pay 4x the face value on Ebay.

      Maybe the net profits on these types of projects don’t afford Mondo to upgrade their ecommerce system but for me and the comments above it sounds like we will never purchase from Mondo, but then again… We wouldn’t even get a chance!

      Reply

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